Falun Dafa is a system of meditation exercises originating from China and practiced worldwide. Bowen-based practitioner Paul Lyngkuist says it is practiced in over 80 countries worldwide, and wanted to use the broad impact of billboards to introduce more Australians to it. So impressed has he been by the impact of Paradise's billboards, that he has taken on another three boards up and down the Queensland coast. 

 

Branding, starting in Bowen December 2005, expanding to Innisfail in February 2006, and with displays in Mackay and Townsville throughout 2006 and 2007. The creative makes good use of the main benefits of the practice. The tranquil cloud setting in the background promotes the ideals of Falun Dafa. 

"Many more people have become curious about the practice and have browsed our advertised website, helping more people become familiar with our practice. The billboards have been us many more opportunities to promote Falun Gong. Paradise provided great guidance and service, which saw very good results and helped us make the decision to put up more billboards. I'd recommend that anyone interested in Paradise's billboards go for it: the feedback and familiarity they bring us are outstanding". 

 

Paul Lyngkuist, Bowen-based practitioner