Initiative Media are a global media agency responsible in the Queensland market for promoting KFC, a huge multinational brand with stores across the country. Media Manager Sandy Germain acknowledges that for KFC, billboards are key: to support their ongoing TV activity; to further reinforce KFC brand and brand values; for visual impact; to reach and important and mobile market 'on the ground'; and to provide top of mind awareness and a reminder close to point of purchase.  

 

Across Queensland, Initiative has dozens of billboards in or approaching the major regional centres where KFC stores are located. They have used Paradise's billboard in regional Queensland for many years in locations across a massive geographical area, including sites at Ayr, Townsville, Mt Isa, Ingham, Sarina, Airlie Beach, Mareeba and Innisfail. It is important that their billboards complement other forms of advertising KFC undertake and are professional presented to continually promote a positive business image. 

"The position of sites is a critical factor for KFC, and through Paradise we have been able to secure relevant long term sites in advantageous locations for our stores. Being situated from distance from our regional sites, we rely on our contractors to clean and maintain sites and to advise of any problems with presentation, and service from Paradise in this regard is second to none. Paradise Outdoor understand their medium and how best to use it; they're a valuable media partner and our outdoor portfolio will continue to grow under their direction" 

 

Sandy Germain, Media Manager