The Townsville McDonald's Crocodiles have been in the National Basketball League (NBL) since joining as the Townsville Suns in 1993. They rebranded to become the Crocodiles in 1998 and have entertained thousands of loyal fans at The Swamp each season. 

 

The Crocs have used Paradise Outdoor as an integral part of their marketing mix, for brand recognition and reinforcement. Targeting local residents, they have used their billboards to promote season memberships and game tickets as well as striving for continued brand awareness in the community. 

We have been working with Paradise Outdoor Advertising for the past 3 years. 

 

Billboard advertising has been a convenient and effective way for us to get our brand out into the community. Townsville is a very competitive market in the sports entertainment industry and billboard adverting gave us a way to get the message to the community quickly and effectively 

 

The staff at Paradise Outdoor Advertising looked after all of our needs and the process from design to production and installation was seamless. 

 

Paradise Outdoor Advertising continue to be great supporters of the Townsville McDonald’s Crocodiles Advertising and I would certainly recommend them to any business looking to venture into Billboard advertising. 

 

Ian Smythe - Chief Executive Officer