The Federal Government look to Outdoor to increase awareness of social and government issues in our communities. Outdoor is an integral part of their marketing strategies. 

 

MOVE (Measurement of Outdoor Visibility and Exposure), is the official provider of audience measurement data for the Australian outdoor media industry. 

MOVE measures the audiences of the main outdoor media formats including roadside, transit, airports, shopping centres and railway stations. 

 

It is the only outdoor audience measurement system endorsed by the Outdoor Media Association, the Media Federation of Australia and the Australian Association of National Advertisers. 

 

"I have been in the industry for too many years to remember and it’s fantastic to witness the improvements in the Out Of Home media category, a medium sometimes not recognised for what it can offer to a campaign. 

 

MOVE looks like it will give the medium some long overdue credibility that may change the perception however that’s not the only improvement in recent times. 

 

From a media person with a passion for regional Australia due to a client base over the years that prioritised regional markets, large format outdoor (6m x 3m posters and above) was always a nightmare to plan and buy.  

 

oOh have increased their portfolio and dominate the regional large format landscape. With over 90% of the inventory available they make it easy to plan and buy. Whether it’s local coverage in and around a specific town or geographic areas or a national broadcast they have the alibility to deliver a quality schedule – all with one phone call. 

 

It’s not the drama it used to be in fact with such a dominate player in the regional markets, it’s now metropolitan that’s become the more difficult to buy." 

 

Simon Grace - Client Service Director, UM Sydney