Bundaberg Rum

Bundaberg Rum is one of Diageo's most well known brands and have known the benefits of outdoor advertising for quite some time, and have utilised billboards to launch new products and maintain brand awareness. 

Campaign

Diageo implemented a marketing campaign for the release of their sugar free 'Bare' Bundaberg Rum, using ONLY outdoor advertising. 

"Bare performance is above what was projected. The regional sales teams have commented on the quality of the coverage, and have had feedback from retailers that  

interest/sales shot through the roof once the outdoor advertising went live". 

Serge Costi - Assistant Brand Manager 

Bundaberg Rum Australia - Diageo