General Manager Service Delivery Northern Paul Ryan said research indicated a growing customer desire to reduce energy consumption to save money.
To reinforce the energy sense message and as part of this partnership, Cowboys players Brent Tate, Isaak Ah Mau & Leeson Ah Mau along with Townsville's Mayor Les Tyrell painted on a billboard. Spelling out the words 'Energy Sence'.
"We recently ran an 'energy sense' billboard event in Townsville which involved inviting local dignitaries painting the energy sense message on a key billboard site. This was an example of a great idea that required a lot of time and effort to ensure it became a great achievement. Mitch and his team at Paradise did a fantastic job organising all of the logistical components to ensure all seemed effortless and smooth on the day. The result: a fantastic event, fantastic media coverage and importantly: a fantastic looking billboard. Thanks guys!"