POA’S First State-of-the-Art Roadside Digital Billboard in Mt Isa!
POA is redefining roadside advertising, announcing their first Roadside State-of-the-Art Digital Billboard that will captivate the entire city.
2017 ended on an extremely proud note with Paradise Outdoor Advertising coming away with two multi media award wins with 'Bully' the double extension Billabong Sanctuary crocodile billboard.
On the 20th of December, POA were announced winners of Best Billboards at the Queensland Multi Media awards.
10 days later, POA came away with another win in the section of 'Best Traditional use of the Out of Home medium', this time at the Outdoor Media Association (OMA) awards.
"We had quite the debate around who should take out the 'best use of traditional' category. In the end, when we looked at which campaign played to the proven strength of classic oOh!, it was hard to go past a giant croc on an unmissable billboard." said Nick Errey, Group Corporate Marketing and Communications Manager, oOh! Media.
Wish us luck for 2018 where we hope to create many more 'unmissable' billboards!