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So your new billboard is up, exposing your brand to hundreds and thousands of potential customers each day. 

Now all you need to do is sit back and wait for the phone to ring, right? WRONG!

Advertising alone cannot perform miracles!  Although it’s great for creating brand awareness and generating enquiry, its job is effectively over the second contact is made with your business. It’s up to you to turn that enquiry into a sale!

So what can you do to maximise your new billboards results?

Billboards are brilliant for generating new traffic to your website, but if you can’t be found online you could potentially be losing customers.  Google search your business name, category and product information and see how easy it is for your customers to find you.

A customer will make an assumption of your business within the first 7 seconds of visiting your website. A website that is poorly designed and hard to navigate may cause potential customers to dismiss you entirely.

80% Of Australians own a smartphone and there's a good chance they'll use that device to research your business. Is your website mobile device friendly?

One of the key components to a successful business is great customer service.  Listen to your sales team, do they reflect the message and brand that you are trying to promote in your advertising?  First impressions are made with great advertising. These impressions can quickly come undone by a staff member who has failed to carry through on all of the bold promises you have made in your advertising.

Are you advertising on other mediums? Advertising works best when you have a consistent and frequent message.  Ensure your message is uniform across all forms of media.

719-725 Woolcock Street, Mount Louisa,
Townsville, QLD 4814
PO BOX 7546, Garbutt, QLD 4814
Ph: 07 4758 4600